Case: Uber and Stakeholder: Managing a New Way of Riding
Subject Area: Change Agents & Stakeholders, Resistance, New Product Challenges
- An APA formatted paper, which should include a cover page, five pages of content, and a references page, should be written to answer the following questions regarding the case:
- Assess Uber’s position in mid-2015. What challenges does it face? Would it have been able to achieve its staggering success without raising such controversy?
- Do upset stakeholders threaten future growth? What options does Uber have to overcome resistance from different groups?
- Advise Travis Kalanick and Uber about Uber’s direction for the future?
- Can a “sharing economy” company insulate itself from critics (and liability for various issues) by claiming its just a marketplace, or just the Tech?
- What lessons did you learn from this case study from a leadership and overall organizational perspective?
Case Link: https://hbsp.harvard.edu/import/825232
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