Digital Portfolio Part 1 (50%) 1500-2000 words
Digital Portfolio Part 1 demonstrating your progress to date. A key part of this will be the identification of insights, the creative brief and your ideation in response to the brief. Feedback will be provided at this stage, with the expectation that this will feed forward to and be evidenced in the second coursework, Digital Portfolio Part 2.
The balance will vary from student to student but broadly the Digital Portfolio will be split across two parts, part 1 is due in week 8 and part 2 is due in week 12.
Digital Portfolio Part 1 should comprise:
- Insights: generated from personas, customer journey mapping, competitor research and identifying touchpoints
- Creative brief: defining the proposition, target audience, media requirements to direct the creative process
- Ideation: innovative, disruptive and unexpected communications and user experiences
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Criterion Weighting Appropriateness of the proposed solution to the brief (LO1,2) 20% Design and ideation process (LO3) 10% Technical awareness and application (LO3) 20% Creative output (LO4,6) 20% Effective testing and evaluation (LO5) 10% Evidence of impact on IMC Project (LO6) 10% Quality of Portfolio structure, content and narrative (LO7) 10%
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