McDonald’s has come to epitomize the ‘fast-food” industry. When the company started in the 1950s it was the first to establish itself in the market. Now there are hundreds of ‘fast-food’ brands in the market competing in different ways. Some of the differences between these fastfood chains are obvious. For example. Some specialise in chicken products, others in pizza, and so on. However, some differences are less obvious. Select one established fast-food chain (e.g., Subway, A&W, Burge King, Chipotle, Tim Hortons) and describe how the company has developed its key performance objectives and operations to distinguish its products and services from its competitors in today’s business environment.
GENERAL INSTRUCTIONS
For this assignment, you should conduct research to deduce what you believe to be the most important performance objectives to the selected company and how the company has maintained its competitive edges from operations management perspectives. You should visit one of their outlets to observe the operation there or even collect operation related data to support your analysis and findings.
In general, the report should cover:
1. An introductory on the company or case
2. Description of the company’s key performance objectives and how the company has developed and maintained the objectives from operations management perspective.
3. Description of the operational characteristics of the outlet you have visited and how they are related to the key performance objectives.
4. Conclusion: You can research the topic through reading commercial publications and/or peer-reviewed articles, preferably highly regarded industry sources, e.g., Harvard Business Review, McKinsey, Accenture.
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