You have been asked by your supervisor to do a marketing research project paper using the five steps of the marketing research process and then prepare a PowerPoint presentation including detailed speaker’s notes per slide. Specifically, the paper and supporting presentation should:
- identify a marketing research problem or opportunity and will be required to research and develop a full investigation using the mixed method that will incorporate qualitative and quantitative approaches.
- identify the five step process in a marketing research process.
- identify the number of marketing research designs and discern the pros and cons of each.
- discern the differences between primary data and secondary data and will use each in their marketing research project.
- incorporate all five steps of the research process.
- Inform the management team of your research results.
Present your findings as a 4-5 page Word document formatted in APA style or an 8 – 10 content slide presentation using the speaker’s notes feature per slide.
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