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UNC Data Collected with Netlytic Content Analysis Project Paper

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For this assignment, you will continue analyzing data collected with Netlytic. As part of this assignment:

  1. Select a topic of relevant to your professional interests (e.g., event, company, product, influence, celebrity, athlete, political figure, group, etc), use your Netlytic and Twitter account to download a set of Tweets relevant to a topic of interest.
    • You may continue with data worked on in the previous week, perhaps updating the topic with additional research pulls using Netlytic OR
    • You may collect data using an entirely new topic and continue without reference to your prior assignment.
  2. Identify relevant social media platforms and public online groups/hashtags used to discuss the topic in quest.
  3. Using Netlytic, collect publicly available Twitter and YouTube messages related to your topic.
  4. Analyze the results using the Netlytic “Text Analysis” tool.
  5. Analyze similar search terms using the Sentiment Viz tool found here: https://www.csc2.ncsu.edu/faculty/healey/tweet_viz/tweet_app/ (Links to an external site.) . Present the results from either the “Sentiment”, “Topics”, Heatmap”, “Tag Cloud”, and/or “Timeline” tabs of the tool.
  6. Prepare a short report (1-2 pages) detailing the results of your text analysis. You should include visualizations for the two tools in your report.

Please used Arial font size 10, 1.15 spaced for this analysis. A template is provided below. You are encouraged to include graphics. Your written report should be 1 to 2 pages.

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