Organizations must plan for the future in a continuously evolving industry, making marketing planning essential to their success. Effective marketing plans align with value-based delivery systems and implement strategies for branding and promotion. By engaging consumers and building their reputations, healthcare organizations can gain a sustainable competitive edge. For this discussion, you examine the marketing plan for a healthcare organization and recommend marketing strategies.
To prepare:
- Select a healthcare product or service that you have recently seen in a marketing campaign.
- Use the four P’s of marketing to assess the product or service you selected.
- Reflect on the impact of the marketing campaign on your own healthcare decision-making. Consider how the campaign positively or negatively influenced your personal opinions of the healthcare product or service
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