I’m working on a Management question and need guidance to help me study.
(1) Identify Under Armour’s business strategy and categorize it using the “five generic competitive strategies” concepts in Chapter 5.
(2) Find a recent news article that illustrates how some factors related to the Covid-19 pandemic have affected the company’s strategy and financial performance. For example, how could the tight job market affect the company? (e.g., From Amazon to Starbucks, What Companies Paid Workers in the Pandemic – WSJ).
(3) Preparing for a summary of the article and provide 1 or 2 short paragraphs why you think the article is relevant to the topic. In the first paragraph, please include the company’s strategy you identified and explain why.
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