UH Cultural Symbols Discussion

2.1 Describe from your experience the following cultural facets of behavior: name a cultural symbol, rite of passage and taboo.

2.4 The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for:

1. Automobiles from Indonesia
2. Men’s shoes from Korea
3. Expensive watches from Poland
4. Wine from Canada

Chapter 3

3.1 Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?

1. Dog
2. Habitat for Humanity contribution
3. Mutual funds
4. Large Sport Utility Vehicles
5. Mountain bikes
6. American Express card

1. Chapter 7
2. 7.2 Using a generic or branded product of your choice develop a plan for using the process of personal influence in marketing.
3. 7.3 Describe an appeal appropriate to each category of adopter: innovator, early adopter, early majority, late majority, and laggard.