Marketing in a Digital Age and Corporate Social Responsibility
Provide a critical self-reflection essay
1.
develop a critical understanding of major concepts, frameworks, and
methods in marketing and corporate social responsibility, and assess
their application in the business environment, including brand value.
(IC) (SID) (EID)
4. critically evaluate marketing
strategies, including digital marketing solutions – in different
business contexts, and address their implications including ethical
issues, and reflect on the significance of key historical events. (IC)
(DP) (SID) (CID) (CC)
6. critically assess
currently implemented corporate social responsibility solutions and
recognise the links between the adoption of certain solutions and the
performance of business operations. (IC) (SID) (CID) (CC)9. collect,
analyze and synthesize data; and take a problem-solving approach to
strategic thinking, and creativity.
7. adopt a persuasive argumentation, and present it in verbal or written communication. (UGB) (EID)
Assess
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