The final paper needs to be revised, and there are comments in the text to guide the revision.
The final assignment should be about 10 pages in length (double-spaced, Times New Roman 12
- Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case).
- Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
- Methodology: Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected, briefly identifies qualitative content analysis as the method of data analysis.
- Media Review: Provides analysis of the chosen media that derives from insights related to the theoretical framework outlined in the literature review. For example, if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
- Discussion/Conclusion: The discussion and conclusion can occupy a single section, or individual sections can be created for the discussion and conclusion, respectively. Either way, provide comparisons/contrasts to previous literature and practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. Furthermore, provide a conclusion that summarizes the broader Case Study and what it has contributed to our understanding of the issues/theories discussed.
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