Assessment: Create a social media strategy for an advocacy group
1) Design your own NGO and advocacy campaign
Students are asked to design their own NGO and to consider what social media site(s) they would use for one of its campaigns. It has a 2,250 word count limit.
Students should structure the report as follows:
1) Describe the fictional NGO and provide information on its objectives and campaign (500 words)
2) Consider which social media site(s) would be used and how they would maximise publicity for the campaign (850 words)
3) Reflect on the strengths and weaknesses of this social media strategy and its role in achieving the objectives of your NGO (900 words)
The task is designed to encourage critical reflection on the efficacy of the digital advocacy campaigns analysed during the course of the module. Students should refer to at least one of these case studies in the report (with an appropriate reference e.g. article/website/blog). They are also encouraged to be creative in the report e.g. proposing hashtags, ideas for viral videos and logos for their fictional campaigns.
You must pass this assignment in order to pass the module.
Unit 7
This lecture will explore ways in which feminists have engaged with new media technologies in their activist practices, and how these practices allow for community building, raising awareness and political organisation whilst at the same time raising critiques of ‘slacktivism’ and a withdrawal from ‘real world’ feminist activism. We will introduce the term “intersectionality” and “intersectional feminism”, and we will introduce the heterogeneity of online feminisms, exploring how women from marginalised groups use media technologies to resist mainstream or ‘white’ feminism. We will bring international examples, including the Women March in the United States and a movement for maternal rights in Brazil.
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