There are some of the questions that are associated with the marketing automation and the people working with this needs to ask these questions so that they can be secure enough while investing in it (Bagshaw, 2015). The marketing automation is nothing but the inclusion of the software automation within the marketing activities and helps in making them easier.
Block chain is a New technology that has been introduced in the market for the use of the people and it holds various benefit in the field of technology the food semantic benefit started provides to the marketing automation our data access and security which helps the buyers to get the right data or content which is relevant to them based on the available data they provide. They also helps in providing the improved campaign performance as they help the customers to have a transparency with the business they are investing or having the work done. However, this is one of the best things about this technology and it contributes a lot in the marketing automation as it is all about the customers and their transparency to the data over the things they are dealing (Heimbach et al., 2015).
Reference
Bagshaw, A. What is marketing automation?. J Direct Data Digit Mark Pract 17, 84–85 (2015). https://doi.org/10.1057/dddmp.2015.46
Heimbach, I., Kostyra, D.S. & Hinz, O. Marketing Automation. Bus Inf Syst Eng 57, 129–133 (2015). https://doi.org/10.1007/s12599-015-0370-8
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