Support your discussion with relevant findings in literature. That is, your opinions and statements need to be substantiated with readings from literature, models, textbook, and other forms of academic literature reviewed.
Background:
Today, events are central to our culture as perhaps never before. Increases in leisure time and
discretionary spending has led to a proliferation of public events, celebrations and
entertainment. Governments now support and promote events as part of their strategies for
economic development, nation building and destination marketing. Corporations and
businesses embrace events as key elements in their marketing strategies and image promotion.
The enthusiasm of community groups and individuals for their own interests and passions gives
rise to a marvellous array of events on almost every subject and theme imaginable.
Events spill out of our newspapers, television screens and mobile devices. They occupy much
of our time and enrich our lives. As we study the phenomenon of events, it is worth examining
where the event tradition has come from, and what forces are likely to shape its future growth
and development. As events emerge as an industry in their own right, it is also worth
considering what elements characterize such an industry, and how the event industry might
chart its future directions in an increasingly complex, uncertain and demanding environment.
Topic:
London Marathon 2019-2021, London, United Kingdom
Question:
1.) Assess the role of the COVID-19 pandemic on the future of London Marathon.
a little infomation that can help from websites….
biz/articles/1106269/lo…”>https://www.insidethegames.biz/articles/1106269/lo…
https://www.bbc.com/news/technology-54354528
com/sport/uk-sports/202…”>https://www.shropshirestar.com/sport/uk-sports/202…
Here’s some information that may be of use…… The best case scenario would be if you could elaborate on this material and utilize journal papers to back your arguments… but, you are not restricted to this information… you may add to it.
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The pandemic has been problematic to athletes as it has affected so many people around the world. their preparation for the marathon has been disturbed by lockdowns and other restrictions that governments have had to impose in order to curtail the spread of the virus. this has meant that athletes in certain instances have not been as efficient in their preparations. The marathon needs to have good coverage and sponsorship for it to continue, but this has been affected by cancellation as people are protected. The organizers have no been able to raise the funds that they could before the spread of the pandemic this has put the event at risk. The event will resume as people start going back to a certain level of normalcy but the negative impact has been observed on the London marathon. companies , athletes and supports have been affected negatively by the pandemic. The people invoved are resiient and will fught to get back to the event the love.
With the rise in Covid-19 pandemic, the future of London Marathon remains unclear and predictions see a fall in its popularity. Some of the expected changes in the future of London Marathon include:
- Mass participation density is highly likely to reduce engaging only a few participants and elite audience only. As seen in the 2020 marathon where only few people were allowed to participate.
- Marathon cancellation and postponement is a likely outcome depending on the pandemic levels of cases. In case of disease severity, some of these events are cancelled while others are postponed to a later date as the trend is being observed. Businesses invest in sponsoring these event as a marketing campaign option due to the benefits derived from it such as increased brand awareness resulting into brand loyalty. Governments receive praise and recognition from all over the world in case their athletes win, which attract investors and grants promoting economic growth in those countries. On this regard, postponement of these events hampers the growth prospects of many industries.
- In the future, touch points with the athletes may be minimized while encouraging self-reliance for the athletes. Athletes receiving support from fans in various touch points gives them the zeal and energy to press on, and as such motivating them to give their best in the race. Their motivation levels are likely to drop if the touch points are removed.
- Pre-race screening is another future outcome to ensure that those participating in the marathon are fit for the same. Those found to have contracted the disease will be subjected to isolation and treatment; thus, eliminated from the race. As such, progression of the pandemic presents frustrations for athletes even after thorough training and preparations.
Reference
Stevens, P. (2020). Marathon Racing Brings Big Money to Cities Across America. Some Events May not Survive the Pandemic. CNBC, The Next Normal,
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