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Many elements of automation are discussed in the article, such as when and where the software will interface with the systems. Even if most of the marketing automation duties don’t need the use of automation technology and software, it will still be necessary. Nonetheless, it doesn’t go into any depth on how to utilise the technology that will be employed. It is common for automation software suppliers to demand a certain kind of automation software for a given application or activity, for example, financial application automation technology and automation systems. Software and systems for controlling and optimising automated processes and systems are used to measure, monitor, and evaluate their output. To assist deploy, control, monitor, and enhance the performance and quality of automation processes and systems, automation software and systems are needed. Building, engineering, painting, gardening, and transportation systems are all examples of automation uses. Managing marketing campaigns is made easier with the use of technologies known as “marketing automation.” (Goeldner, 2019) This involves generating leads and making contact with potential customers. As a result, it can be claimed that marketing automation aids in the distribution of marketing communications. Marketing communications and client connections may be automated with the help of artificial intelligence. Marketing activities may benefit from the usage of automation. Various stages of the company planning cycle may benefit from the usage of automation in support of marketing efforts. In order to assure a timely and cost-effective supply of goods, automation may be incorporated into the selection and marketing of suppliers.
For marketing automation systems, the article discusses how data collecting is evolving. For firms that depend on third-party sources for data gathering, moving to the cloud presents a major challenge. Over the last several years, the amount of data sources acquired by marketing automation solutions has grown substantially. Data collection is now easier than ever before, and this essay explains why. Thus, firms are unable to gather adequate data to construct an accurate and tailored marketing campaign (Wertenbroch, 2021). Although Amazon Web Services (AWS) and Google Cloud Platform (GCP) are expected to be used in the future, the article also highlights this. When firms can quickly integrate cloud-based data collecting and access data, this is no longer a worry. Computers running blockchain software are connected to each other in a distributed, decentralised network known as the “blockchain.” In order to ensure that the network has not been tampered with, it employs encryption to keep a public record of all transactions. Since blockchain marketing has additional risks and concerns, the corporation must choose between advertising with and without blockchain in order to avoid these issues. Marketing automation software, for example, is not compatible with Blockchain technology. Additionally, the blockchain construction process would be prohibitively costly and time-consuming. Every aspect of the lifecycle will be unique to marketing automation.
References
Goeldner, C. (2019). Automation in Marketing. Journal Of Marketing, 26(1), 53. doi: 10.2307/1249632
Wertenbroch, K. (2021). Marketing Automation: Marketing Utopia or Marketing Dystopia?. NIM Marketing Intelligence Review, 13(1), 18-23. doi: 10.2478/nimmir-2021-0003
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