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UC Week 4 Competitive Advantage & Business Level Strategy Reflection Memorandum

Daniel Kevins

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  1. Overview:
  2. This week you learn how competitive advantage arises, the basic business-level strategies that organizations choose, and how they protect themselves from imitation by the competition. The basic business level strategies are low-cost leadership and differentiation. The drivers of cost advantage are very, very different from the drivers of successful differentiation strategies and it is important to understand these differences.Goals for this week and their relationship to our course objectivesThis week our learning materials, activities and assignments will help you achieve these goals:

    • Analyze the sources of cost- and differentiation-based competitive advantage.
    • Discuss and gain sensitivity to ethical issues in strategy making.
    • Exercise the ability to think holistically and integrate the concepts and tools of strategic management to create realistic strategic recommendations.
    • Note:

      Assignment Content

      1. Reflective summaries should be a maximum of one (1) page, typed and 1 1/2-spaced, with Arial font, 1 margins, and 12 point. (Memo format is mandatory) Full sentences required.
      2. NOTE: i have attached the MEMO in which you will have to answer the question & for the 3rd question i have attached my resume, use that resume for the 3rd question

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Daniel Kevins

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