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UC Brick and Mortar and E Commerce Enterprises Research Paper and Presentation

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write a 8-10 page minimum APA formatted paper in response to a case study
or similar assignment provided by the professor. Students must reference at least 8 sources beyond
the course materials. Students’ answers are to be clear, well-organized, and specific. Provide a
concise, cogent argument and include details to support your response

Develop and present a paper that demonstrates you have learned, and know how to apply the learning objectives in this course; if you use your discussion question responses, PA and CLA1 assignments, you should be able to encompass all of the learning objectives. Please center your CLA2 around the fictitious company from CLA1. The product doesn’t matter, but how you sell it to consumers does. Your paper should be from the perspective of a manager or an executive that uses Information Systems to increase the bottom-line and grows the company. Be sure to provide examples of all the elements that you have learned.

In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 18 slides (minimum). You should use content from your report as material for your PowerPoint presentation.


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