“Strategy and implementation of corporate wellness programs”
You should begin your paper by reviewing the general idea of corporate wellness and the knowledge base underlying its popularity and value. You should then assess how companies make strategic decisions about putting such programs in the place, and how that strategy is then translated into an effective or ineffective implementation process. Discuss how, during implementation, programs are shaped in different kinds of ways, some better than others. You should include your paper with a couple of paragraphs outlining your own recommendations on how companies can more effectively integrate overall innovative strategies with local change management, under conditions of uncertainty and risk. Our case here involves looking at corporate wellness interventions as examples of technologies where implementation is absolutely critical, and how you get to a new equilibrium is as important, if not more important, than the content of the equilibrium itself. We will consider these issues both from an implementation (bottom-up) perspective as well as from a strategic (top-down) perspective, and try to see how these two perspectives hopefully complement each, other but can easily wind up in conflict.
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