1.Review the list below and determine the results. Visit the U.S. Census Bureau Quickfacts website for more information.
https://www.census.gov/quickfacts/philadelphiacountypennsylvania
Write a one-page listing of your findings.
Upload to the ASSIGNMENT tab to file in the Class Assignment, Potential Family Enrollment file for 6/23
Potential Families for Enrollment
- Identify the families most likely to enroll in your program.
- Demographic information:
- Age of parents with young children
- Marital status
- Education level
- Occupation
- Income
- Will they find you through a website or a community flyer?
- What features are important to them?
Is there a future demand for infant/toddler care, preschool, or after school care.
2.What is Your Niche?
You need to be clear about was is unique in your program and make you stand out in your community. Review p222, “Developing an Effective Marketing Plan” about finding your market niche.
Write in a one-page paper, or feel free to share your content in another format, on the following:
1. Identify your uniqueness
2. List what you want to achieve in the short term:
a. Increase enrolment by what percent of license capacity?
b. Building a waiting list in what age groups?


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