1. McDonald’s is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
2. From a cost and logistics perspective, would McDonald’s prefer a standardized or localized menu worldwide?
3. What are the risks inherent in McDonald’s trying to compete in local markets against local “experts”? (For example, a Mexican menu item in Mexico?)
4. Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald’s operations (worldwide)?
5. Taking these above questions into account, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald’s.
6. What other product/menu ideas do you think that McDonald’s could introduce?
0 comments