How Companies Change: Your original post due by Wednesday @ 11:55 pm and your 2 responses to others’ posts due by Saturday @ 11:55 pm
20 points each
10 first post
MINI : https://soundcloud.com/ncv2/chapter-8-mini
Learning Objectives:
- Investigate companies that have experienced change
- Describe why and how a company changed
- Link the text with real business
Instructions:
- Find an article about a company that has undergone massive change in the last 5 years.
- Post the article link and summarize the article about what changed, why change had to happen, and how the company has implemented the change.
- Also, connect what the company did back to the chapter (make sure you identify change principles that were used).
- Also discuss what you found interesting and/or were surprised by.
- Post by Wednesday at 11:55 pm.
- Discuss (respond to at least 2 other posts) by Saturday at 11:55 pm.
Making it Real Original Posting Rubrics:
|
0 Points |
5 Points |
10 Points |
|
Making it Real Original Post is still not posted 24 hours after the deadline |
Partially completed the Making it Real |
Thoroughly completed the Making it Real |
|
Somewhat connected what you learned back to the text |
Thoughtfully connected what you learned back to the text |
|
|
Did not or barely mentioned what you found interesting and/or were surprised by |
Also mentioned what you found interesting and/or were surprised by |
|
|
Some grammatical errors, or some misspellings, or lacking in professionalism |
Grammatically correct, no misspellings and overall professional |
|
|
The assignment was completed late (but within 24 hours of due date/time). |
Posted on time |
JetBlue: Your original post due by Wednesday @ 11:55 pm and your 2 responses to others’ posts due by Saturday @ 11:55 pm
20 points each
10 first post
MINI : https://soundcloud.com/ncv2/chapter-6-mini
Learning Objectives:
- Identify strategies applied in JetBlue
- Link the text with real world business
Instructions:
- Post the link to an article about JetBlue’s strategy at any time since it was founded in 2000.
- Summarize the article. Possible ideas to discuss: Can you identify their mission? Values? Competitive advantage? Strategies to achieve their competitive advantage? And possibly how their strategies have changed over the years, especially over the last 1.5 years?
- Also, connect JetBlue’s strategy back to the chapter.
- Also discuss what you found interesting and/or were surprised by.
- Post by Wednesday at 11:55 pm.
- Discuss (respond to at least 2 other posts) by Saturday at 11:55 pm.
Making it Real Original Posting Rubrics:
|
0 Points |
5 Points |
10 Points |
|
Making it Real Original Post is still not posted 24 hours after the deadline |
Partially completed the Making it Real |
Thoroughly completed the Making it Real |
|
Somewhat connected what you learned back to the text |
Thoughtfully connected what you learned back to the text |
|
|
Did not or barely mentioned what you found interesting and/or were surprised by |
Also mentioned what you found interesting and/or were surprised by |
|
|
Some grammatical errors, or some misspellings, or lacking in professionalism |
Grammatically correct, no misspellings and overall professional |
|
|
The assignment was completed late (but within 24 hours of due date/time). |
Posted on time
|


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