revise your business plan and construct a 1-2 page executive summary and a table of contents at the beginning of the plan.
Please include a conclusion and reflect on whether you feel you can move forward with your business or not using the information collected throughout your assignment. The final paper should be 8-12 pages in length not including your title/cover page, table of contents, or reference pages. You should have a total of 7-11 references to support your plan.
Your final plan should have all of the following component
2 pages
- Title page
- Table of contents
- Executive summary
- Overview of choice of business
- Organization & management structures
- Explanation of service/product line
- Market analysis
- Marketing and sales strategies
- Conclusion
- Reference
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeExecutive Summary & Conclusion
|
| 20 pts
Executive summary and conclusion are clearly presented and includes all criteria outlined above.
|
12 pts
Executive summary and conclusion are presented, though may not be clear or complete, needs more explanation.
|
0 pts
Does not provide an adequate executive summary and conclusion or is missing.
|
|
20 pts
|
|
This criterion is linked to a Learning OutcomeTable of Contents
|
| 10 pts
Table of contents is complete and composed in a professional manner.
|
6 pts
Provides a table of contents, but is incomplete
|
0 pts
Does not provide a table of contents
|
|
10 pts
|
|
This criterion is linked to a Learning OutcomeBusiness Plan
|
| 60 pts
Business plan is clearly presented. It includes all criteria and topics outlined in the rubric. It incorporates feedback from previous assignments and is a plan that could be put into action.
|
36 pts
Business plan is presented, though may not be clear or complete, may need more explanation. Covers some but not all of the topics required, or does not incorporate feedback from previous units.
|
0 pts
Does not provide an adequate business plan. Covers very little of the required topics or is missing
|
|
60 pts
|
|
This criterion is linked to a Learning OutcomeContent
|
| 20 pts
Provides an adequate amount of concepts and theories related to elements of organization and includes the amount of relevant sources indicated above (8-11 or more references)
|
12 pts
Provides a few concepts and theories of elements of organization and includes some sources (4-7 references)
|
0 pts
Does not provide content related to elements of organization or does not include sources (0 references)
|
|
20 pts
|
|
This criterion is linked to a Learning OutcomeClear and professional writing and format
|
| 20 pts
Writing and format is clear, professional, APA compliant, and error free
|
12 pts
Few errors that do not impede professional presentation
|
0 pts
Errors impede professional presentation; guidelines not followed
|
|
20 pts
|
|
Total Points: 130
|
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