I have a PowerPoint presentation that I need to have put together for me. It is 25 slides, but shouldn’t be very hard. I am pasting the instructors notes below.
I need one slide for each one of these topics regarding Titliest golf products.
A. Current Marketing Situation
1. Market description
- Segmentation (describe target market using segmentation characteristics)
- Marketing targeting strategy
- Value proposition
- Factors influencing consumer behavior of the primary target market
- Buyer decision process of the primary target market
2. Product review
- Levels of product/service
- Type of product/service
- Product/service life cycle
- Benefits/features analysis
- Differentiation
- Branding strategy
3. Competitive review
- Competitive analysis
- Market share
- Competitive positions and roles
- Strategic sweet spot
- Positioning
- Distribution review
- Current supply chain members and roles
- Value-delivery network analysis
- Current type of distribution strategy
B. Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT)
- Microenvironments
- Macroenvironments
Altogether thats 21 slides if you do one slide per topic. I also need to front page and the references as well so I need it to be 25 slides please. Thank you and let me know if you have any questions.
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