ou have been hired by the Baltimore Orioles to develop a ticket marketing sales and service plan for the upcoming 2021 MLB season. Your plan will be a minimum of eight pages (typed in APA style) and include, but not be limited to, the following:
**Research about the team, the geographic area, and potential competition
**Development of a vision, position, and purpose
**Development of a SWOT analysis
**Development of strategic goals and objectives
**Interpretation and discussion of how the Five Ps in the Sport Marketing Mix relate to your plan
**Research and discussion of the Orioles current ticket marketing sales and service plan
A thorough and in-depth plan will be well researched, well written, and use academic resources (including your textbook). The information found in our textbook is an invaluable resource to help you succeed in this endeavor.
You will build your sport marketing plan. The following portions of the plan are due at the following times:
End of Unit 2 = Outline = 10% of overall plan grade (minimum of 1 page)
End of Unit 5 = Rough Draft = 25% of overall plan grade (minimum of 4 pages and 3 academic resources, not including your textbook)
End of Unit 7 = Completed Plan = 65% of overall plan grade (minimum of 8 pages and 5 academic resources, not including your textbook)
0 comments