Three Essay Questions

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  1. Describe the different roles in a business buying center. Then identify each member of the buying group in a medium-sized company that purchases components and assembles small household appliances.
  2. Imagine that you are a marketer for one of the following companies: Amazon.com, Apple, Starbucks, Burger King, or a nationally recognized company of your choice. Decide whether your company will expand internationally into Mexico, India, or China. Write a brief report outlining and describing the issues your company must consider regarding each of the following environmental areas: economic, social-cultural, technological, and political-legal.
  3. What are several pluses for businesses that use outsourcing techniques? What are several minuses? What can companies do to make the best of these widespread practices?

Will be submitted on turnit

APA with refrences

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