This worksheet is related to previous project.
Playstation (Sony) VS. Xbox (Microsoft)
Please complete those questions : Strategic Groups Worksheet including Economics of Scale and Scope.
Feel free to discuss your industry with yourclass mates. Key takeaway: identify two or three strategic groups in your industry.
1. Look at Table 3.3 and 3.5 on page 81 in textbook. (attached) Identify for your industry: “What Do Customers Want/Key Success Factors” Besure, to list a minimum of 3 – 4 entries in each column below. _________.
Industry
What Do Customers Need and Want/Key Success Factors
2. Draw a graph/s of your industry’s Strategic Groups. Using the x and y axis, chart and Identify two or three strategic groups (name the groups as you deem appropriate). For example, as in class; Airlines, we had low cost and legacy groups. Identify each group(list companies in your group in oval, your companies must appear in the groups) on your graph with an oval. The size of the oval should approximate the market share (your estimate) of each strategic group. Draw an arrow indicating the expected movement of each strategic group over the next 5 years. Use the outlined dimensions/variables on the x and y axissuch as Product/Service range, Geographical breath, Distribution channels, Product/Service quality, Vertical Integration and Technology to identify the characteristics of the strategic groups in your industry. PICK VARIABLES THAT ARE MEANINGFUL FOR THE SUCCESS OF YOUR INDUSTRY, DO NOT USE PROFITABILITY AS A VARIABLE AS IT IS GENERALLY NOT A GOOD INDICATOR. You can choose more than oneGraph if deem appropriate and meaningful. _________.
3. Which strategic groups have the most scale and scope? How important is scale and scope in your industry? Why?________.
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