This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.

You are newly appointed to the communication team for a reputable
philanthropic organization. The current task is for your team to create
a global campaign that visually conveys a social message both here in
the United States, as well as globally. This visual campaign message
will use strategic visual communication to appeal to these differing
audiences to reduce and potentially eliminate racial prejudice. Your
visual communication campaign will be directed toward audiences from
both the United States and another country of your choice.

The board of directors has asked you to assemble four video
presentations and one instructional document to submit for their
review. They have asked that the total video presentations’ length be
under three minutes, and that you present visual examples while verbally
explaining the main points of the analysis. They have asked that your
finalized videos be uploaded to YouTube for each of the board members to
view at their convenience. You are reminded that four separate YouTube
links need to be submitted for their review, along with your
instructional document for the communication team.

Note: You may use any visual and audio screen sharing tool to
make the videos; if you do not have a preferred tool, an Internet search
will provide a number of free versions to choose from.

Visual Campaign Elements:

1. Create two ideas for promotional documents (flyers, pamphlets,
   etc.) to appeal to both your targeted U.S. viewers and to your targeted
   viewers from the other global country of your choice.
   Both of these documents should strategically utilize the following visual communication elements:
   1. color
   2. lines
   3. balance
   4. contrast

   Create your video presentation for the board members clearly explaining
   how the visual communication elements on each of the two promotional
   documents strategically convey the message and meaning to viewers. Be
   sure to compare and contrast how the viewers from the U.S. and the
   other country might interpret these differing visuals elements, and how
   you used them strategically to please each targeted audience.

1. Find two different images to be used on the organization’s website
   page. One will be for the U.S. website, and one for the website in the
   country of your choice. Be sure that each of these images visually
   appeals to these two targeted audience viewers, and that the visual
   enhances the message to help eliminate racial prejudice. In your video
   presentation for the board of directors, identify and analyze the visual
   elements of cultural familiarity, semiotics, and emotional appeal
   (cognitive). Additionally, explain how each of those visual elements
   visually persuades the U.S. and global viewers in different ways.

1. Design two logos for this anti-racism campaign. One logo should
   be designed for U.S. audiences, and the other should be designed for
   the other country of your choice. Design your video presentation to
   explain how each of these logos can clearly be seen on both small and
   large settings (example: cell phone app size and billboard size), as
   well as a comparison of how the color, lines, and visual elements are
   specifically designed to visually appeal to each of these different
   countries.

1. Create two social media posts, one for the United States and one
   for the other country of your choice. The posts should include text,
   images, and the logo matching the country where the social media post
   will appear. In your video presentation to the board members, compare
   and analyze how these visual elements (the images and the logo)
   emotionally engage and persuade each specified target audience (the
   United States and the country of your choice) to reduce and eliminate
   racial prejudice.

1. Create a one-page instructional document for your communication
   team members outlining the ethical concepts regarding finding and using
   visuals in communication. Within your instructional document, use images
   and/or clip art to enhance each of your points in the document, and
   address the following items:
   1. How might the organization properly obtain and use images from outside sources?
   2. What are the dangers and problems that arise when altering and digitally enhancing images?