The Starbucks Strategy

Write a four to five (4-5) page paper in which you:

1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a
   global economy. Indicate management’s role with creating and sustaining the organizational
   culture.

2. Assess the effectiveness of Starbucks’ management decisions in providing innovative offerings
   for its customers (e.g., WiFi, style of coffee, etc.) in order to achieve its current competitive
   marketplace advantage. Provide support for your rationale.

3. Determine one (1) key management competency that a successful manager at Starbucks is likely
   to have. Indicate one (1) way in which this particular competency is a good fit for the
   organizational culture.

4. Speculate on whether Starbucks would achieve long-term sustainability as a global leader in the
   coffee industry without the organization’s CEO, Howard Shultz.

5. Use at least two (2) quality academic resources. Note: Wikipedia and other Websites do not
   qualify as academic resources.