The Situation Analysis should include the following sections.Water pollution is the topic.

The Situation Analysis should include the following sections.

1. Issue Analysis (including intended behavioral or attitudinal outcome)

1. Audience Analysis

• Describe your target audience psychographically, in terms of their
  media use and influencers, and include any information available about
  their attitudes toward your issue
• What are challenges and opportunities of communicating about your issue to this audience?

1. Competitive Analysis

• Who else is trying to get the attention of your target audience for similar reasons?
• Think of direct and indirect competitors. Don’t simply list them,
  but describe them briefly and state why they are competition for your
  message.

1. Contextual/Climate analysis

• What social, economic, political, etc. factors impact your issue and
  your ability to communicate persuasively to your audience about your
  issue.

1. SWOT analysis – Strengths, weaknesses, opportunities and threats (of your message/campaign)

• Strengths and Weakness – internal
• Opportunity and Threats – external

1. SMART Objectives – at least three SMART objective for your communication strategy/campaign