The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
1. Based on the video discussion, what are the consumers’ trends in the retailing area? (2pts)
2. Please describe the framework of “Kahn Retailing Success Matrix ” in detail. How does this framework help explain the success/failure of the retailers? (4 pts)
3. What are the key factors of Amazon’s success? Compared with other online retailers, how does Amazon improve customers’ online shopping experience? (4pts)
Requirement
1. This is an individual work.
2. Professional writing style, avoid colloquial words/terms.
3. Please submit a Word document, 12 ft size, double space.
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