An essay about social marketing
Explain what a social market is and how AI is already working in the social market.
Analyze how AI captures consumer sentiment and tracks consumer demand? What kind of data is used for analysis?
Research Question and Aims:A short paragraph clearly setting out the research question, aim/s – what do you hope to achieve, and how?
Background:Not more than 400 words, describing:-
A)Why is the proposed question/problem/issue of any interest? – Refer to the academic literature, and/or current debates within the practitioner literature (Marketing, Financial Times, Economist, etc.). You might wish to discuss the practical relevance, and/or the theoretical relevance.academic context and rationale for the proposal – here, you must refer to the relevant academic literature. This should relate specifically to an aspect of marketing theory. Useful to include key references.novelty of your proposal? How will your research contribute to the academic literature / be relevant to practitioners?
Proposed Methods:(not more than 500 words).You do not have to be definitive at this stage, but you should have some idea of where (issues of access) and how you intend to carry out the research. This includes an idea of procedures for data analysis.
References: Identify key references (minimum of five) which would inform your literature review and research. You must reference these in the Harvard Style (see hand-out / rear of dissertation handbook for style guide).
Word Limit: 1,000 words
(excluding preliminaries, references and appendices).
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