Case Study: The Journey to Become Chambourcin Wine Company of Virginia
On a particularly harsh day in early November, William and Wendy Vine met at their favorite New York City restaurant in the West Village. Ordering a bottle of their favorite wine, the couple toasted their six-year wedding anniversary. William shared stories of his day spent trading on Wall Street and Wendy updated him about the latest book she had acquired for Random House. They were living their dream, but after days like today when the sleet made the city gray and cold, they started discussing whether it was time to make their move.
William and Wendy had long dreamed about moving south to Virginia because of the climate and their roots. William and Wendy met while William while visiting her brother at the University of Virginia while she was studying at Mary Baldwin College. They married at a local vineyard the following Spring in 1999. Was the time right to make their move? And because they certainly weren’t young (or rich enough) to retire, they needed to consider what they wanted to do to keep busy and build up their savings so that they could retire comfortably at some point.
The couple had considered many options for their move south and the start of their second career. Bed and Breakfasts were certainly an option, but it didn’t appeal to their sense of adventure or their ideas for sustainability and contributing to the community. Farming held appeal, but as vegans, livestock was out and they wanted something that felt special. As their discussion continued they kept returning to a really wild idea – what about wine?
They ordered another bottle of their favorite wine and thought of the possibilities. William and Wendy decided that they might be ready to make the move, but first they needed to do more research. Since Wendy was the research maven of the pair, she volunteered to look at some of the issues that were specific to the wine industry. And since it would take some time to be ready to leave the city, Wendy agreed to have all the research complete by the end of the month so they could decide by the end of the year.
In early December, the couple met after work at the same restaurant and once again ordered their favorite bottle of wine. Wendy reached into her bag and pulled out two copies of a bound report on the feasibility of their dream. William was a little surprised that Wendy was giving a formal presentation but he knew how important this decision was for them both.
But being William, they both knew that he would turn to the summary SWOT analysis:
Strength
Weakness
Enthusiasm
Sustainability of the Crops
Capital
Financial Resources
Availability of VA Vineyards
Competition
Location
Availability of Land
No Experience
Limited Knowledge
Opportunities
Threat
Popularity of Wine
Regulatory Changes – A New Prohibition
Organic Food Market Share
Climate Change
Community Support
Disease & Pests
Drought
Specifics of the final exam:
In our previous BUAD 531, you were hired as a CSR manager for the Chambourcin Wine Company and asked to set up the sustainable environmental policy. Everyone in the wine business wants to increase exports. Chambourcin Wine Company successfully starts sells in 88 countries via 240 distributors
As a CSR manager, you have to analyze the global environmental policy or approach taken by a Chambourcin Wine Company, nongovernmental organization, or even government agency or UN agency of your choosing. Your paper should analyze the strategic environment of the organization of Chambourcin Wine Company and evaluate its response to the global environmental issues facing it, and explain why and to what degree the chosen strategy is or is not likely to be effective (or was/was not effective, if your paper reviews a past strategy). You should employ concepts from class discussions. As with the final paper write-up, the central task is analysis – independent, critical thought – rather than description.
The goal of this final paper is to integrate the knowledge learned in class, readings, and cases and present a comprehensive picture of a major corporation’s global environmental strategies and actions. Under this circumstance, the term “corporate global environmental policy” is deliberately broad. Corporate global environmental policies might include, for example: a change in how a product is made, in response to global environmental concerns; the introduction of a new “green/innovative” product or sustainable entrepreneurship in the wine industry; a voluntary program to offset a company’s environmental impacts through other measures (e.g., planting trees to offset CO2 emissions, fair trade, organic certification); public private partnership for environmental issues; its relationship to SDG or a company’s formal approach towards a particular global environmental regulatory decision.
Despite the broad range of possible topics, your paper should be focused enough to allow for substantial and specific analysis of a particular policy or strategy chosen by an organization. You are encouraged to choose an organization for which substantial information is available, either through public reports (e.g., CSR, news, primary documents) or peer reviewed articles in the context of wine industry. I am happy to help you identify possible topics.
The papers should be 3-5 pages double-spaced. Each report should include:
•A brief introduction describing the global environmental problem facing the organization (approx. 1 pages);
• Assessment of company strategy and performance;
•Proposed strategies.
For this paper, you are hired as a CSR manager for the Chambourcin Wine company and your paper should analyze the strategic global environment from Chambourcin Wine company’s perspective. As Chambourcin wine company are going global, you should evaluate its responses to the global environmental issues facing it and explain why and to what degree the chose the global environmental strategy/policy is or is not likely to be effective.
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