Chapter 15: Application Exercises (part 2) – “The Great Light Bulb Conspiracy”
For this assignment you are asked to apply the channel power concept introduced in chapter 15 to the scenario presented in the August 2017 LA Times Article “Behind a $13 shirt, a $6-an-hour worker” by By Natalie Kitroeff and Victoria Kim.
- Link to article: https://www.latimes.com/projects/la-fi-forever-21-factory-workers/ (Links to an external site.)
Reflection Prompt:
According to Chapter 15, Channel Power is present when one channel member has influence over the behavior of other channel members. 6 common bases of channel power (i.e., sources of influence) are also discussed in the chapter. For this assignment you are required to explain the channel power dynamics presented in the LA Times article. Your response to each question should be 1 paragraph (75-100 words) in length.
- Who holds the channel power?
- What is(are) the primary source(s) of their power?
Your responses will be evaluated on the basis of focus, thoughtfulness, reasoning, organization, and clarity.
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