Identify and interpret a brand in the current, US marketplace. Analyze how the brand is positioned by its corporate owners versus outside influences – for example, consumers or the whole marketplace.
Include the following:
Company Name, Brand Name
Brand Position in terms of the 4Ps or 4Cs
Your summary of the brand’s target market
Your analysis of the brand positioning by the corporate owners (i.e., the brand manager) versus outside influences (popular culture, the consumer, or marketplace).
Your assignment should be no longer than 2 pages.
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