As a member of ABC Consultants, you have been hired by Blue Cross Blue Shield (BCBS) to develop an innovated approach using current technology in health care delivery. This can be a product, a service, or an application.
My team has chosen a program in which the insured patient can view the costs of provider services. For instance, the patient needs a colonoscopy. He goes to the website and selects colonoscopy, his provider and the system shows him all the costs involved including the cost of the “operating” room, anesthesia, supplies, and doctor fees. (This is an example of how the program works. This is NOT a focus on how colonoscopy works)
Review BCBS’ website and any recent articles about the organizations. Then respond to the bullets below
- Describe who uses the program, and how it works.
- Discuss the impact of the program on quality of care, quality of life, cost of care, and access.


0 comments