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SWOT Analysis of Unilevers Popsicle Project Paper

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Product: popsicle

  1. Check attachment “Unilever project part 1”
  2. Based on your research of the category and company in Project Part 1, plus the environment andconsumer data above in questions 1-4:

a. Create a thorough SWOT analysis for your product. In the SWOT, you must identify a minimum offour each strengths, weaknesses, opportunities, and threats.Remember, strengths and weaknesses are in the immediate environment, while opportunities and threats are in the external environment. Key external environmental factors are cultural, social, demographic, technological, economic, political/legal, and competitive. (300 words in total)

Please see attached for the format of SWOT analysis (preferably 75 words for each section)

b. What conclusions do you draw from the SWOT analysis?(100 words)

c. What actions should the company take to address issues, or capitalize on opportunities? (100 words)

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