SWOT Analysis Draft
Strategic planning is a primary function of
leadership and management in public health administration. Leaders are critical
in determining the optimal route (goals and objectives) to ensure the
organization’s success. Strategy development and implementation is a journey
that requires planning, and the organization’s “vision” is the idealized
destination. Different paths, different stops, and different issues arise along
the way. The art and science of planning should be embedded in the culture of
the public health organization in order to positively affect population health
status and meet health challenges at the local, state, regional, national, and
even global levels.
Although most public health professionals will
focus on local, regional, or state responsibilities, the planning
process—coupled with artful utilization of relationships and scientific
utilization of planning tools—is salient at any level and for any type of
public health organization.
For this week’s Assignment, review the media,
especially the media titled Strategic Planning. Consider how
these health organizations use strategic planning to address public health
issues. Then, review the SWOT analysis tool provided. This tool refers to a
Community of Practice (CoP), but this template may be used for documenting
strengths, weaknesses, opportunities, and threats related to your Final Project
public health problem. If you prefer, you may create your own SWOT table.
Section I
Based on issues identified for the community
health problem featured in your Final Project (Mental Health), review the SWOT analysis tool provided (Centers for
Disease Control and Prevention, n.d.-e).
Section III
Contact a health care/public health
administrator involved in the strategic planning process. Conduct a brief
interview (face-to-face, e-mail, or telephone) using the questions provided in
the Public Health Administrator Interview Questions document in your Learning
Resources.
The Assignment: SWOT Table and Paper (4–5
pages):
Conduct an informal SWOT analysis. The
analysis should include the following:
·
Section
I: SWOT Table (1
page)
o
A completed SWOT table
listing the strengths, weaknesses, opportunities, and threats related to the
public health leadership issue identified in your Final Project. Fill in the
strengths, weaknesses, opportunities, and threats for the health problem
identified. Then, provide a summary in which you describe your selected
strengths, weaknesses, opportunities, and threats. Why did you select these
strengths, weaknesses, opportunities, and threats over others? Include some
strategies for minimizing weaknesses and capitalizing on strengths and
opportunities.
·
Section
II: Using the SWOT
Analysis (1 page)
o
A narrative
explanation of the SWOT findings
o
An explanation of how,
as a public health administrator, you might use the information obtained in the
SWOT analysis in strategic planning, decision making, and resource allocation
·
Section
III: Administrator
Interview Synopsis (2–3 pages):
o
An interview with a
public health administrator on strategic planning. Your interview may be
conducted over the phone, Skype, e-mail, or in person if you prefer. (Note: You
must transcribe or summarize your interview and post it.)
o
Prepare your thoughts
and questions carefully in advance, so you can be succinct in your interview.
In your interview, you should ask the interviewee questions such as the
following, as well as any other questions you think are appropriate to the
organization or individual you are interviewing:
§ How often do you and your organization engage
in the strategic planning process?
§ How do you utilize the strategic plan? Please
describe this plan. (For example, how detailed is it? Is it a long-range plan?)
§ What are your thoughts about the strategic
planning process? How well is it working? What are specific strengths of the
process from your perspectives? Have you encountered any barriers or
difficulties to overcome?
Following the interview, please complete the
following:
·
Write a synopsis of
your findings.
·
Explain the
relationship between planning and decision making in resource allocation in the
strategic planning process.
Readings
·
Shi, L., & Johnson, J. A. (2014).Novick
and Morrow’s public health administration: Principles for population-based
management (3rd ed.). Sudbury, MA: Jones & Bartlett
Learning.
o
Chapter 16, “Strategic Planning in Public Health” (pp. 343–356)
·
Centers for Disease Control and Prevention (CDC). (n.d.-e). SWOT
analysis tool. Retrieved October 1, 2014, fromhttp://www.cdc.gov/phcommunities/resourcekit/resources.html#swot_analysis
·
Community Tool Box. (2013). Chapter 8: Developing a strategic
plan. Retrieved fromhttp://ctb.ku.edu/en/table-of-contents/structure/strategic-planning
·
National Association of County and City Health Officials
(NACCHO). (n.d.-a). Developing an LHD strategic plan. Retrieved October 6,
2014, fromhttp://www.naccho.org/topics/infrastructure/accreditation/strategic-plan-how-to.cfm
Document:Public Health Administrator Interview Questions (PDF)
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