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In
Module 2, we focus on SWOT. In order to complete a SWOT, we are required to
identify and analyze the key opportunities and threats in the external
environment. Then, we need to identify and analyze the company’s key strengths
and weaknesses (internal analysis).
WEEK
1:
During
Week 1, you are asked to address the following:
a)
Evaluate the operating industry of General Mills using a minimum of two forces included within Porter’s
Five Forces model.
b)
Using PEST, assess General Mills’ remote environment using a minimum of two PEST forces.
c)
Conclude your assessment about the overall environment. Is it more or less
favorable for General Mills? Give your ranking from 1-10 (in which 1 = vast
gloom and doom for this company; 10 = huge bonus this
year!). Where do you think General Mills fits on this 1-10 scale?
WEEK
2:
a)
Assess what you believe to be the most important aspects of the internal
environment at General Mills. Do not try to analyze every aspect of the
internal organization — rather, identify a minimum of
two internal strengths and/or weaknesses. Do your best
not to repeat the observations made by your peers, although you are encouraged
to build on each other’s observations (or to disagree).
b)
Complete your SWOT by integrating the external environmental analysis you
completed in Week 1 with your Week 2 internal analysis. Use your SWOT to
conclude whether the organization’s overall outlook
is more – or less – favorable.
It
is very important for a company to assess its strengths so that it can use them
to neutralize (or better yet, to eliminate)
environmental threats and take advantage of opportunities. The organization
must recognize (and it must work to shore up) its weaknesses so that
opportunities are not missed, and such that threats are much less likely to put
the company at risk.
Be
sure to respond to the conclusions of your classmates.
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