Sustainability in retail industry

Question 1 Research Protocol

for complete directions read the Attached Files:

• RTL6040 Research Protocol Directions-rev.docx

In this assignment, you’ll develop and propose a study to research consumer perceptions of apparel longevity. NOTE: You do not have time to conduct a research study. You are just creating the proposal.

Question 2 Discussion: Post-COVID Changes

Initial Post: One strategy for designing and merchandising for longevity of use is the return to fewer and trans-seasonal collections/lines. The COVID-19 pandemic caused massive disruptions to the fashion industry, with many seizing the opportunity to argue for exactly this practice. Read the following for more: (150 words)

• • • #rewiring fashion
    • Tipping Point: Will the Flood of Collections Yield to Slower Fashion?
    • Gucci Abandons ‘Worn-Out Ritual’ of Fashion Seasons as the Industry Looks Inward

Based on what you’ve read here and any additional research and observations you’ve made post-COVID, do you think fewer fashion seasons is likely to become an accepted part of the mainstream fashion industry? Why or why not?

Responses to 2 classmates:Have you seen any changes in the fashion industry post-COVID? Relate one of them to the comments made by your classmates and explain how the change relates to sustainability.

Question 3 Fast vs. Slow Fashion

• For complete directions, see the attached document

  • RTL6040 Fast vs Slow Fashion Directions-rev.docx (39.684 KB)
  For this assignment, you’ll compare a fast fashion and slow fashion garment.