This case study project involves two parts. [Submit both parts as one assignment in the assignment folder for Week 6 – Saturday May 20, 2018]
PART I – Part 1: Imagine you are a communications director writing the communications plan for Dean Wilson’s re-launch of her Outreach Strategy. The plan should include:
- a vision statement regarding where Dean Wilson wants to lead the EHBJ College (her vision and her objectives)
- what she expects from her senior leadership team,
- what she needs them to do to achieve the objectives, and
- the communication channels that will be used to help communicate and achieve the objectives.
The communications plan should reflect
- your understanding of the audiences,
- your understanding of the major communication concepts we studied in class (the Action Equation – Know + Feel = Do and the People Channel,
- communications structure [vertical, horizontal, external], etc.).
Length of Part I – 1,000 to 1,200 words
PART II – Part 2 is a 250 to 350-word letter from Dean Wilson to her direct reports — her executive leadership team
DIRECTIONS:
Write a personal letter launching her new outreach communication strategy to her senior leadership team (senior team and department heads) in the College of Education, Human Services, Behavioral Sciences, and Justice (EHBJ). The letter should include her vision and her expectations of her team — where she wants to take them (lead them) and what she wants them to do to achieve the objectives of the plan (execution).
0 comments