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Resources: Corporate Analysis Discussion with your Learning Team, Destination CEO Videos, Summary of Corporate Strategies diagram and discussion on pp. 144-146 of your text.

 

Write a 500- to 700-word summary outlining the discussion with your learning team. Discuss whether or not you think the strategies in the videos are sound based on the discussions you have had with your teammates.

 

Discuss the different corporate strategies used by the four CEOs in the Destination CEO Videos you watched in Week 2.

 

Watch the following videos related to Strategic Planning:

  • Emerging Issues in Corporate Social Responsibility
  • Strategic Planning: Have a Point of View
  • An Introduction to Business Ethics
  • Destination CEO Videos
    • Coca-Cola
    • Southwest Airlines
    • VF Corporation
    • Xerox

Discuss how each CEO has used concentration, vertical integration and/or diversification in the planning function of management.

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