The interviews are to be analysed and the most important results presented. The results should be presented using the given central themes and their interrelationships. These themes should not simply be dealt with one after the other in any order, but they should be arranged into a plausible and exciting storyline. The relationship of the central themes to each other should be worked out.
B) Subject area / Hypothesis / Questions
Subject area
Hypothesis
Questions
S1: Success analysis of Influencer Marketing in the clear aligner industry
H1: “Influencer Marketing is a suitable tool for the clear aligner industry to achieve marketing goals.”
Q1: Do you think Influencer Marketing is suitable for clear aligners? Q2: What opportunities and risks do you see in integrating Influencer Marketing into marketing for clear aligners? Q3: For which target group do you think Influencer Marketing strategies will be most interesting in the future?
S2: Development analysis of Influencer Marketing in the clear aligner industry
H2 “There are many development prospects for lnfluencer Marketing in the clear aligner industry.”
Q1: In your opinion, could Influencer Marketing offer advantages compared to other marketing measures? If so, which ones? (Costs, reach, customer loyalty, etc.) Q2: Which technical and content-related components do you consider essential for Influencer Marketing in the clear aligner industry in the future? Q3: What effect does advertising labelling have on the authenticity of influencers, and how can influencers and companies best deal with this?
S3: Practicality of Influencer Marketing in the clear aligner industry
H3: “In order to achieve the goals of companies active in the clear aligner sector, there will be more opportunities for the implementation of lnfluencer Marketing measures in the future.”
Q1: How do dental companies work with influencers to reach their (potential) customers? Do you think the business strategy of these companies is successful? Q2: How do dental companies control the success of influencers? And what are the best qualities for an influencer for clear aligners? Q3: Are companies for clear aligners more familiar with Influencer Marketing than they were five years ago, and how do you see the future?
C) Assignment criteria
Category
Assignment criteria
Category 1.1
This category implies any statement by an expert that relates to their opinion on the relevance of Influencer Marketing in the aligner industry compared to other industries.
Category 1.2
In this category, all statements are extracted that provide information about the potential for success of Influencer Marketing in the clear aligner industry. This includes statements that indicate how important they consider Influencer Marketing to be. Furthermore, all statements are extracted that provide information about possible risks of Influencer Marketing.
Category 1.3
This category includes all statements indicating the extent to which the experts consider using implicit Influencer Marketing measures to be a meaningful improvement over classic forms of advertising in the clear aligner industry. The disadvantages to classic advertising measures are also addressed here.
Category 2.1
This section filters expert statements on possible trends to be expected in lnfluencer Marketing, especially in relation to clear aligners. The trends relate to products, services or other.
Category 2.2
This section elaborates expert opinions that show which possible obstacles lnfluencers can expect when using advertising labelling in lnfluencer Marketing or which problems they have already had themselves due to the labelling obligation. In addition, the statements should take possible suggestions for improvement or possible applications into account.
Category 2.3
All expert statements are considered that show which technical and content-related components should be considered for Influencer Marketing in the clear aligner industry in the future.
Category 3.1
This category includes any expert statement that provides information about his or her previous involvement with lnfluencer Marketing with clear aligners. It also includes statements that refer to experiences in one’s own company and other companies. The experience thus also comprises statements about general lnfluencer Marketing strategies and their evaluation.
Category 3.2
This category includes all statements that indicate the extent to which the use of influencers can be controlled and measured. This category also includes responses that indicate which influencers are most appropriate or the specific characteristics that underlie such control measures.
Category 3.3
This category only includes expert responses that make statements about the practicality and use of Influencer Marketing in the clear aligner industry. Included are also responses about the current or future use of influencers.
0 comments