SU Sparkly Automobiles Carwash SWOT Matrix Analysis

I’m working on a management multi-part question and need an explanation and answer to help me learn.

1. Complete the SWOT Matrix [DOCX] to highlight the strengths, weaknesses, opportunities, and threats of the company (as approved by the instructor) you described in the Week 1 discussion.
   • Your selected company may be a startup company of your choosing, or it may be based on the snack food company scenario provided to you.
2. Include four items in each category.
3. As you complete each quadrant of the SWOT Matrix, consider these questions:
   • Strengths.
     • What are your selected company’s likely strengths?
     • Is your product or service in a growing industry and does it lack an entrenched competitor?
     • Are you in a niche market with great potential?
     • What strengths do you and other team members bring to the company?
   • Weaknesses.
     • What are your chosen company’s likely weaknesses?
     • How entrenched is the competition in your industry segment?
     • Is your management team inexperienced?
     • How challenging will it be to produce the product or offer the service and maintain quality?
   • Opportunities.
     • What are your company’s opportunities?
     • Does your segment have more demand than supply?
     • Have larger corporations stopped serving smaller or niche markets that you could enter?
     • Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
   • Threats.
     • What are your company’s threats?
     • Does a clear market leader exist that will be hard and expensive to displace?
     • Are downward-pricing pressures in the segment making profit margins slim?
     • Are there few or no barriers to entry for new competitors?

       Create your company name and explain its significance.

SPARKLY AUTOMOBILES CARWASH

Sparkly automobiles carwash is a service provider company that will clean automobiles especially cars and motorbikes for both local and visiting drivers in the community. In this contemporary world, most people own vehicles and use them in various ways, for instance, in this city, there are approximately 40,000 automobiles. As people move about driving their vehicles, dust and dirt accumulate both within and on the exterior of the vehicle. However, the owners may have busy schedules thus require car washing services to maintain their vehicles as compensation. Nonetheless, most people feel great and look neat when driving clean and properly maintained vehicles. Keeping cars washed is a low-cost way of protecting the value of the car and projecting a great appearance to society. On the same note pollutants and contaminants e.g. pollen, dead insects, dust, tree sap, and any other material that can damage the car or its appearance, or ultimately risk the health of the persons inside the vehicle need to clean off. This carwash company will ensure all the aforementioned situations are appropriated and the customer is satisfied with the work done.

1. Describe the product or service you will produce or sell

Car washing services provided by this company will include; Car Tunnel System cleaning, Interior and Exterior car body cleaning. Car Tunnel System cleaning will require the client to drive the car above a tunnel beneath where a conveyor system will steadily carry the car forward as it passes through various stages of washing. Additionally, it will accompany the service of cleaning underneath the vehicle. Finally, a powerful fan will be used to dry the car. In total, this activity could take 10-15 minutes per car. The Interior and Exterior Carwash will be offered as a single service package. The package will allow the cleaning of both the exterior body of the car using car-friendly brushes and cleaning agents before rinsing with a high-pressure water pump where appropriate and soft cloth wipes where necessary. The result will be a sparkling car to the satisfaction of the client.

1. Mission Statement

The mission statement of this carwash will be “to render the best car-wash experience at the greatest possible value.” We want all customers to leave satisfied and happy that the washing services they received was worth their investment in cleaning the car yet conscious of their time. We strive to make sure that all our equipment and fa