Healthcare marketing is a critical component for the recruitment and retention of staff and patients. Marketing plans utilize several strategies to attain the goals of recruitment and retention. One of the key factors for healthcare organization’s (HCOs) reputation is customer satisfaction.
Task:
You are to formulate a marketing plan using the four P’s of marketing for promoting the labor and delivery aspects of hospital settings while using social media as your primary method of marketing:
1) Explain how you would use social media to accentuate the marketing functions of your HCO. Be specific.
Directions to student: You must complete this discussion (in no less than 750 words) into three substantive paragraphs 250 words each. Make sure you address the subject topic within the context of the COVID-19. Make sure you include at least four APA-formatted citations/references.
Submit your work to the Discussion Area.
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