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Adaptability
After an initial period of selling, Austin changed the way in which he branded his product. In the Week 3 Discussion, you introduced your Value Proposition. Now you are going to take this to the next level.
- Use the Assumptionator PowerPoint Tool in your Weekly Materials to reexamine your previous assumptions about your product or service. Then answer the questions below:
- What are the key actions you need to take to deliver your Value Proposition to your Customers?
One of the key actions that PaintedSquared would need to take would be to remain unique and different from other products while providing a space for both adults and children of all ages. In Chapter 8 of Art of the Start, Guy Kawasaki explained a product that is both different and valuable is the ‘Holy Grail’ of evangelism. In this state, PaintedSquared will make meaning, margin, and money (Kawasaki, 1). We would like to maintain a consistent experience with each customer each visit to PaintedSquared.
- What have you done to test your Value Proposition?
We will conduct satisfaction surveys with customers regarding their current experiences with these services versus their experience with PaintedSquared. We will compare the two and improve on our services if needed.
- What will you do if it turns out that your original Value Proposition is not resonating with your customers?
If we have trouble resonating with our customers, we will rebuild. PaintedSquared will refocus branding on a smaller age range, ages 5-19. This could increase value as adults will still have a new business providing excellent service to their children for a great price.
Reference:
- Kawasaki, Guy. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. , 2015. Print.
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