The company’s Name is “C The Real You”.
The company is selling component parts to a business to produce sunglasses?
The instructions are as follows: Create the first part of your marketing plan in 8–12 pages:
- Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
- Develop your company’s mission statement.
- Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
- Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to the competition; and the market, margin, and customer engagement.
- Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
- Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
- Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry-specific and relate to your chosen product or service.
- Use the Part A Marketing Plan Template [DOCX] to complete the assignment.
- The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples have been provided for your reference.
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