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Strayer University Global Expansion Strategy Report

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Successful Domestic Company Goes Global!

Scenario

You are the CEO of a successful domestic company. Recently, many prospective clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your company to grow, you will have to expand overseas. You recently attended a local three-day international trade exposition and have gathered many brochures on the foreign companies interested in doing business with your company.

After meeting with your executive committee, you decide that you will need to identify at least two countries for expansion and two expatriates to send into those countries. The selected expatriates will learn about the countries’ cultures and business activities. You must prepare a report for the employees who may want to take an overseas assignment, the executive committee, and the board of directors.

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