- described in the Week 1 discussion.
- Your selected company may be a startup company of your choosing, or it may be based on the snack food company scenario provided to you.
- Include four items in each category.
- As you complete each quadrant of the SWOT Matrix, consider these questions:
- Strengths.
- What are your selected company’s likely strengths?
- Is your product or service in a growing industry and does it lack an entrenched competitor?
- Are you in a niche market with great potential?
- What strengths do you and other team members bring to the company?
- Weaknesses.
- What are your chosen company’s likely weaknesses?
- How entrenched is the competition in your industry segment?
- Is your management team inexperienced?
- How challenging will it be to produce the product or offer the service and maintain quality?
- Opportunities.
- What are your company’s opportunities?
- Does your segment have more demand than supply?
- Have larger corporations stopped serving smaller or niche markets that you could enter?
- Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
- Threats.
- What are your company’s threats?
- Does a clear market leader exist that will be hard and expensive to displace?
- Are downward-pricing pressures in the segment making profit maInclude your company name and a brief description of what business you are in, as well as the product(s) and service(s) you offer for sale.
- Strengths.
Company Name and its SignificanceCafé Boomers Company is the name of the company. To win the customers’ attention and loyalty, the company name should be impressive. Using the name stated will make it easier for the customers to grasp its name, products, and services. The word boomers will have a positive effect on the customers because they will have the urge and push to be part of the booming café. Company names normally attract customers thus the need to use a name that they can master. Additionally, individuality is a crucial component in marketing, and the name bloomers will give the impression to the customers that they are part of the booming coffee shop. It is also a good name for positive initial expression.Product DescriptionCafé Boomer is a coffee-selling company that offers a variety of beverages, pasta, and pastries, making it a haven for all coffee lovers. It is a coffee center where customers of all works of life can congregate, read, and even get entertainment. Other services such as music and video shows will give customers necessary entertainment while enjoying their coffee. Free Wi-Fi will also help the internet and social media lovers to enjoy their coffee while browsing their favorite sites.I will be the major shareholder of this company with other partners being my two friends. Since the startup cost will be relatively high, I will finance three-quarters of the company cost while my two friends share the remaining quarter in the proportions of their choice. Since there are existing companies that operate within this industry, the entrance phase will be challenging. The competitiveness of the market due to product and service saturation means that we will have to take a different approach. To improve our success, we will have to partner with companies that already exist in the town so that we can share customers and referrals whenever possible. The company will also offer unique coffee products like Café Espresso Con Pan, Café Miel, and Café Latte. The mentioned beverages are rare in the selected town, and this will be an opportunity to venture into this virgin market. We will also prioritize pastries such as Strawberry Cheese, Banana Pudding, Lemon Crumb Muffins, Blueberry Muffins, and Blueberry Muffins. The ultimate goal is to provide, quality, affordable and unique products and services that meet customers’ expectations.
MISSION”Café Boomer will boom daily for the sake of serving our customers unique coffee, pastries, and pasta. We cherish our customers and as such, our products will always be affordable, quality, and unique. With a serene and conducive environment, our customers will get to enjoy themselves and relax in our stress-free environment. We will keep growing together and walking the miles of your desires”.
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