Using the same company that you used for your previous assignments, write a 5–7 page paper in which you will do the following:
- Describe the selected company including but not limited to its size, industry, main products/services and target market, and objectives.
- Create an inventory of the company’s existing social media platforms including name, type, and general description for each platform. Next, determine each platform’s main purpose and analyze the main role and influence that each platform has on this company’s marketing strategy.
- Examine how each social media platform fits into the social media marketing strategy/plan to generate business for the company. Examine the main pros and cons of each platform regarding the company’s marketing strategy. Justify your response.
- Propose one overall strategy for the company’s social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.
- Examine the company’s mobile computing technology within its marketing strategy (if using a real business). Suggest how you will use mobile computing for the company’s marketing. Provide a rationale for your suggestion.
The specific course learning outcome associated with this assignment is as follows:
- Assess a company’s social media platforms for market fit, activity, influence, and mobile capabilities.
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