Activity Instructions
This discussion will help you further your knowledge of strategic development by:
- Analyzing strategic issues.
- Formulating and proposing strategic changes for the project firm.
“It is usual to think of structures, cultures, and systems following strategy . . .” (Jordon & Grant, p. 447). These three strategic elements (structures, systems, and culture) are the most stable parameters of an organizational design and those that are malleable in crafting a strategic change.
For this discussion, consider changing one or more of these elements for a critical strategic issue you have identified for Virgin Galactic. Then, craft a strategic recommendation that Virgin Galactic could realize in no more than six months.
Reference
Grant, R. M., & Jordan, J. (2012). Foundations of strategy. West Sussex, UK: Wiley & Sons.
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