Strategic Planning & Innovation.2

2. Critical Thinking: Strategy Formulation: The Matching and Decision Stages

Before beginning this exercise, review the Strategy-Formulation Analytical Framework in Figure 6.2 of the textbook (See attached). This Critical Thinking assignment focuses on Stage 2: The Matching Stage.

Then, choose two tools that are used in the matching stage that are appropriate for Coca-Cola Co; there are a number of tools/matrixes displayed and explained in the textbook. At least one of those tools for this assignment must come from your textbook (SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix).

When you have completed the matrixes, write an executive summary to include the following:

 _An overview of your target organization

 _An explanation of the Strategy-Formulation Analytical Framework (Figure 6-2)

 _The synthesized findings from Stage I: The Input Stage

 _The rationale for the Stage 2 tools that you chose for this assignment

You may use figures and tables within the executive summary to condense information if you wish.

Include both Stage 1 and Stage 2 exhibits that you have developed as Appendixes. Adhere to APA standards for tables, figures, and appendixes. Your well-written paper should meet the following requirements:

 _Be at least 1 page in length

 _Cite a minimum of three outside sources.